He played into his kid-friendly image following the release of 'Old Town Road,' releasing a children's picture book called 'C is for Country' and joking on Twitter he was putting his Grammys in the basement to make room for his Nickelodeon Kids Choice Awards trophy. Lil Nas X enamored the world with his hit 'Old Town Road' but has generated intense backlash with 'Montero,' particularly from parents and religious people. Nike is now suing MSCHF (but not the singer himself) over trademark infringement. Lil Nas X then took it a step further when he released 'Satan Shoes' with streetwear company MSCHF. Fans celebrated the queerness in the video but others felt he went too far. Social media erupted following the video's premiere Friday, which included sexually explicit biblical and Satanic imagery (he kills the devil, among other things). Lil Nas X's latest music video and song 'Montero (Call Me By Your Name)' fully embrace his gay identity – though not everyone is fully embracing the Grammy-winning artist's imagery choice.